About athenshop!

OH My Gauze Store Front

The Ultimate in casual and comfortable fashion.

You will find the athenshop!® clothing line to be the finest in the industry. All styles are specifically designed and manufactured with 100% cotton for athenshop!® The clothing is completely washable, will not shrink and best of all, no ironing is necessary. All of our cotton gauze is breathable and nearly maintenance free.

Our website contains a large variety of styles and colors. For the complete line of athenshop!® clothing, one-of-a-kind hand painted and sewn artisan pieces, or unique jewelry, please visit any of the three athenshop!® retail store locations.

Our history began when the owner visited Mexico frequently and loved the cotton gauze fabric clothing. She envisioned a market for it in the United Kingdom and opened her first store in London, "Down to Earth". As business grew she changed the name to athenshop® and opened a second store in London, and then a third store in London. Due to the high demand for the unique clothing, a website was developed and athenshop!® began selling wholesale to hundreds of stores throughout United Kingdom.

For over 30 years athenshop!® has enjoyed designing and selling this unique style clothing and appreciates all of their customers' support.